In this course, we’ll take an iterative approach to design. No one “process” fits all projects. However, we’ll find it useful to alternate between divergent (exploratory) and convergent (decisive) thinking, and to find ways to test ideas efficiently to gain confidence in our decisions.

Visit to metro stations nearby to observe how users purchase tickets in context, then take your findings to make suggestions for how to improve the interface of the ticket machines.

Visit to metro stations nearby to observe how users purchase tickets in context, then take your findings to make suggestions for how to improve the interface of the ticket machines.

In order to build better products, it’s useful to test prototypes with potential users to identify opportunities to improve our designs before investing in full production.

Visit to metro stations nearby to observe how users purchase tickets in context, then take your findings to make suggestions for how to improve the interface of the ticket machines.

When planning new design work, interviewing potential users helps us understand behaviors and contexts to narrow down the problem(s) we should address.

Design a single-function “utility” app based on open-ended generative research.

Design a single-function “utility” app based on open-ended generative research.

Prototyping is often best done in cheap and fast ways, so that we can work out the kinks in design concepts quickly and deliver a better final product.

Design a single-function “utility” app based on open-ended generative research.

Visual design aims to improve the user experience through the use of layouts, colors, typography and other visual elements. It’s important to start thinking about how to approach this process and the tools we can use. In this class, we will use Sketch as our primary tool for visual design.

Surveys can also help us form a better picture of our users, their behaviors, and preferences.